Course Code:
eskrp
Duration:
14 hours
Prerequisites:
Training Objectives:
- To increase the sales effectiveness of Participants.
- To enhance the application of tools for creative problem-solving according to the Out of the Box methodology
Overview:
After the training, Participants will acquire skills in:
- strong motivation and stimulating engagement,
- strengthening awareness of their strengths,
- professional customer service – framework,
- achieving sales goals,
- recognizing customers' communication preferences,
- effective solutions in difficult and conflict situations – objections,
- mastery of basic sales techniques
- effective closing techniques,
- effective conversations with complaining customers,
- changing perceptions regarding customers, their own company, products, and the seller's profession,
- effective stationary self-presentation techniques
- effective problem-solving techniques
- effective techniques for generating new solutions
- developing an assertive attitude and principles of assertive communication with customers.
Course Outline:
1. Sales: What Exactly?
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Marketing 3.0, 4.0, and 5.0: Understanding Sales in the 21st Century
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Transactional vs. Relational Selling: Benefits and Risks
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Building Relationships in the Sales Process
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Planning Sales Goals Using the Vonneguth Method
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Metaplan: A Tool for Effective Problem Solving in Sales
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Somatic Markers and Neuroception in Business: Modern Sales Tools
2. Salesperson, Seller, Advisor: Who Exactly?
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We All Sell Something, but Not Everyone Knows It—My Sales Profile and Self-Diagnosis
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The Worst Salesperson Ever—What We Dislike About Sellers
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Can You Fall in Love with Sales?
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Treading on Thin Ice—The Conflict Circle (Conflict: Structures, Interests, Data, Relationships, Values)
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Emotions in Sales
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Thinking Out of the Box—Breaking Free from Conventions
3. The Sales Process Step by Step
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Preparing for the Meeting
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Building a Relationship with the Customer / Relational Selling (Sales Techniques)
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Identifying Customer Needs
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Argumentation / Presentation / Persuasion
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Negotiating Contract Terms
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Handling Objections
4. The Sales Meeting—Before You Begin
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Mindset—Beliefs
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Methods for Building Internal Motivation
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Planning, Setting Goals, and Defining Objectives
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Stereotyping Customers vs. Proper Segmentation
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Who Am I as a Salesperson—Finding Your Own Style
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Resistance in Customer Interaction—Overcoming It
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Hello and What Next? How to Conduct a Sales Conversation
5. The Customer—Prosumer: Who Exactly?
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The "Buy Now" Button in the Brain—How People Make Purchasing Decisions
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Purchase—Reward? Or Choice Paradigm?
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Information Overload in the Sales Process
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Prosumer = Needs and Expectations
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Generations BB, X, Y, Z, and Building Different Sales Relationship Structures
6. Personal Brand in the Sales Relationship: Why?
- Model for Building a Personal Brand as a Sales Expert.
- Reputation—Selling Through Values.
- Conversion Model in Sales.
- Amplifying My Brand—Building Competitive Advantage.
- The ASK Method—How to Know the Most and Fastest About the Market.
7. Idea Generation Toolkit: What to Do When Everything Goes Wrong
- Creativity Requires…Learning, Idea Killers, and Conditions for Creative Thinking.
- What is a Creative Approach to Problem Solving?
- The Best Solution for All Parties Involved—The Game.
- The Essential Toolkit—635, Antyproblem, Vonneguth Method, Metaplan.
Sites Published:
Polska - Efektywna sprzedaż i kreatywne rozwiązywanie problemów