Course Code: eskrp
Duration: 14 hours
Prerequisites:

Training Objectives:

  • To increase the sales effectiveness of Participants.
  • To enhance the application of tools for creative problem-solving according to the Out of the Box methodology
Overview:
After the training, Participants will acquire skills in:
  • strong motivation and stimulating engagement,
  • strengthening awareness of their strengths,
  • professional customer service – framework,
  • achieving sales goals,
  • recognizing customers' communication preferences,
  • effective solutions in difficult and conflict situations – objections,
  • mastery of basic sales techniques
  • effective closing techniques,
  • effective conversations with complaining customers,
  • changing perceptions regarding customers, their own company, products, and the seller's profession,
  • effective stationary self-presentation techniques                                                                                                   
  • effective problem-solving techniques                                                                                        
  • effective techniques for generating new solutions
  • developing an assertive attitude and principles of assertive communication with customers.
Course Outline:
1. Sales: What Exactly?
  • Marketing 3.0, 4.0, and 5.0: Understanding Sales in the 21st Century
  • Transactional vs. Relational Selling: Benefits and Risks
  • Building Relationships in the Sales Process
  • Planning Sales Goals Using the Vonneguth Method
  • Metaplan: A Tool for Effective Problem Solving in Sales
  • Somatic Markers and Neuroception in Business: Modern Sales Tools
2. Salesperson, Seller, Advisor: Who Exactly?
  • We All Sell Something, but Not Everyone Knows It—My Sales Profile and Self-Diagnosis
  • The Worst Salesperson Ever—What We Dislike About Sellers
  • Can You Fall in Love with Sales?
  • Treading on Thin Ice—The Conflict Circle (Conflict: Structures, Interests, Data, Relationships, Values)
  • Emotions in Sales
  • Thinking Out of the Box—Breaking Free from Conventions
3. The Sales Process Step by Step
  • Preparing for the Meeting
  • Building a Relationship with the Customer / Relational Selling (Sales Techniques)
  • Identifying Customer Needs
  • Argumentation / Presentation / Persuasion
  • Negotiating Contract Terms
  • Handling Objections
4. The Sales Meeting—Before You Begin
  • Mindset—Beliefs
  • Methods for Building Internal Motivation
  • Planning, Setting Goals, and Defining Objectives
  • Stereotyping Customers vs. Proper Segmentation
  • Who Am I as a Salesperson—Finding Your Own Style
  • Resistance in Customer Interaction—Overcoming It
  • Hello and What Next? How to Conduct a Sales Conversation
5. The Customer—Prosumer: Who Exactly?
  • The "Buy Now" Button in the Brain—How People Make Purchasing Decisions
  • Purchase—Reward? Or Choice Paradigm?
  • Information Overload in the Sales Process
  • Prosumer = Needs and Expectations
  • Generations BB, X, Y, Z, and Building Different Sales Relationship Structures
6. Personal Brand in the Sales Relationship: Why?
  • Model for Building a Personal Brand as a Sales Expert.
  • Reputation—Selling Through Values.
  • Conversion Model in Sales.
  • Amplifying My Brand—Building Competitive Advantage.
  • The ASK Method—How to Know the Most and Fastest About the Market.
7. Idea Generation Toolkit: What to Do When Everything Goes Wrong
  • Creativity Requires…Learning, Idea Killers, and Conditions for Creative Thinking.
  • What is a Creative Approach to Problem Solving?
  • The Best Solution for All Parties Involved—The Game.
  • The Essential Toolkit—635, Antyproblem, Vonneguth Method, Metaplan.
Sites Published:

Polska - Efektywna sprzedaż i kreatywne rozwiązywanie problemów