Course Code:
eskrp
Duration:
14 hours
Prerequisites:
Training goals:
- Increasing sales efficiency of Participants.
- Increasing the use of creative problem-solving tools in accordance with the Out of the box methodology
Overview:
After the training, the participant will acquire skills in:
- strong motivation and stimulation of commitment,
- strengthening awareness of your strengths,
- professional customer service – diagram,
- achieving sales goals,
- recognizing customers' communication preferences,
- effective solutions in difficult and conflict situations – objections,
- mastering basic sales techniques
- effective sales closing techniques,
- effective conversations with customers with complaints,
- changes in beliefs in the perception of customers, one's own company, product, sales profession,
- effective stationary self-presentation techniques
- effective problem-solving techniques
- effective techniques for generating new solutions
- developing an assertive attitude in yourself and the principles of assertive communication with clients.
Course Outline:
1.Sales means what?
- Marketing 3.0, 4.0 and 5.0 or what sales in the 21st century is all about
- Transactional or relationship selling benefits and risks
- Building relationships in the sales process
- Planning sales goals using the Vonneguth method
- Metaplan - a tool for effective problem solving on the example of the sales process
- Somatic markers and neuroception in business - modern sales tools
2.Salesperson, seller, advisor – who is that?
- Each of us sells something, but not everyone knows it - my profile in salesautodiagnosis.
- Worst salesperson ever - what we don't like about salespeople.
- Can you fall in love with sales?
- You are walking on thin ice - The wheel of conflict (conflict: structure, interests, data, relationships, values).
- Emotions in sales
- Thinking outside the box - going beyond the pattern
3. Step by step sales process
- Preparing for the meeting.
- Building relationships with customers / relationship selling (sales techniques)
- Recognizing customer needs.
- Argumentation / presentation / persuasion.
- Negotiating contract terms.
- Dealing with objections.
4. Sales meeting - before you start.
- Attitude – Beliefs
- Methods of building internal motivation
- Planning, setting and defining goals
- Customer stereotyping and proper segmentation
- What kind of salesperson am I – finding my own style
- Resistance in customer contact - ways to overcome it
- Good Morning, What's Next? How to Conduct a Sales Conversation
5. Customer – Prosumer – who is that?
- Buy Now Button in the Brain - Does It Exist? How People Make Purchasing Decisions.
- Purchase-reward? Or choice paradigm?
- Information overload in the sales process.
- Prosumer = needs and expectations.
- Generations BB, X, Y, Z and building a different sales relationship structure.
6. Personal brand in sales relationships - what for?
- A model for building the personal brand of a sales expert.
- Reputation, or selling through values.
- Conversion model on sale.
- My Brand Amplifier how to build your competitive advantage.
- ASK method how to know the most about the market quickly.
7. Toolbox idea generator or what to do when everything goes wrong.
- Types of problems- deviant, optimization, innovation.
- Creativity has to be…learned, idea killers and the conditions for creative thinking.
- What is a creative approach to problem-solving?
- The best solution for each party is the game.
- Iron Set- 635, Anti-problem, Vonneguth method, metaplan.
Sites Published:
Polska - Efektywna sprzedaż i kreatywne rozwiązywanie problemów