Course Code: sscmt
Duration: 14 hours
Prerequisites:

  • Basic understanding of commercial management responsibilities
  • Experience in customer interactions and business operations

Audience

  • Commercial managers
  • Sales and marketing teams
  • Customer relationship managers

Overview:

Soft skills are essential for commercial management teams to enhance customer satisfaction, improve teamwork, and drive business success.

This instructor-led, live training (online or onsite) is aimed at intermediate-level to advanced-level commercial management professionals who wish to strengthen their interpersonal and decision-making skills for improved business outcomes.

By the end of this training, participants will be able to:

  • Enhance customer interactions through anticipation, assertive communication, and market knowledge.
  • Strengthen teamwork, adaptability, and problem-solving skills.
  • Develop effective decision-making, disciplined execution, and delegation techniques.
  • Improve negotiation, innovation, and change management skills.

Format of the Course

  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.

Course Outline:

Introduction

Customer Comes First

  • Anticipation: Understanding customer needs before they arise
  • Customer Focus: Building long-term relationships and loyalty
  • Assertive Communication: Expressing ideas clearly and confidently
  • Market Knowledge: Staying ahead of industry trends and customer expectations

Connected with the Company

  • Networking: Building strong internal and external professional relationships
  • Teamwork: Collaborating effectively to achieve business goals
  • Troubleshooting: Quickly identifying and resolving challenges
  • Adaptability: Navigating change and staying resilient

I Achieve What I Set Out to Do

  • Decision Making: Evaluating options and making informed choices
  • Disciplined Execution: Maintaining focus and consistency
  • Recursion: Learning from past experiences to improve future actions
  • Delegation: Assigning tasks effectively for better productivity

Owner Mentality

  • Negotiation: Reaching win-win agreements in business discussions
  • Innovation: Encouraging creativity and continuous improvement
  • Change Management: Leading teams through transitions successfully
  • Commitment to Profitability: Balancing business growth and financial sustainability

Summary and Next Steps