Digital Marketing

There are no specific requirements needed to attend this course. A good understanding of Internet and Computers would be helpful.

This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

Introduction to Digital Marketing

• Background
• Introduction
• Upcoming Trends and Examples

Search Engine Optimization and Marketing

• Understanding SEO
• Search Engine Marketing
• PPC Marketing

Digital Display Advertising

• Creating and Displaying Ads
• Targetting your Audience

Email Marketing

• Designing and Creating Email Campaigns
• Importance of Good Templates
• Spam Check

Social Media Marketing

• Importance of Content
• Engaging your users across social media
• Auto-posting and post-scheduling
• Campaigns
• Forums and their importance
• Examples

Mobile Marketing

• Understanding Mobile Marketing
• From SMS to Whatsapp
• Targetting prospect users
• Conversions and Failures

Analytics

• Need of Analytics
• Use of available metrics to improve your campaigns
• Understanding Demographics

Strategy & Planning

• Importance of Budget
• Selecting most appropriate channels
• Strategy Discussion
• Case Studies