Magento for Merchants

• Basic knowledge of e-commerce
• Basic computer usage experience

Audience

• Merchants looking to set up a Magento store
• Merchants looking to improve the management of their existing Magento store

Magento is a powerful and flexible open-source e-commerce platform with modular architecture. Written in PHP language against the Zend Framework, it allows users to deploy e-commerce websites in accordance with their business needs by utilizing many out-of-the-box templates and plug-ins.

In this instructor-led, live training participants will learn how to add categories and store products, process a purchase order and make shipments, run product promotions, manage customers and permissions, run multiple websites and stores, and more.

By the end of this training, participants will:

• Have a comprehensive, expert user level understanding of Magento usage and functionality.
• Be able to independently run and manage multiple websites and stores based on business needs.
• Be able to streamline business activity by simplifying and minimizing daily administration and maintenance efforts.

Format of the course

• Part lecture, part discussion, exercises and heavy hands-on practice

Introduction

Magento Overview

• An Introduction to Magento
• The Benefits of Magento
• Understanding the Basic Elements for Magento

Categories Management

• Adding Root Categories
• Adding Subcategories
• Managing Categories
• Working with Page Design

Attributes Management

• What are Product Attributes
• Creating an Attribute
• Creating an Attribute Set
• Assigning Attribute Set to Products
• Managing Attribute Sets

Store Products

• Adding a Simple Product
• Adding a Configurable Product
• Adding a Grouped Product
• Adding Products to Categories

Inventory Configuration and Management

• Configuring Inventory Settings
• Managing Product Inventories

Order Management

• Processing a Purchase Order
• Checkout Process
• Shipping Options and Delivery Tracking
• Tracking Payment and Invoicing
• Managing Customer Ratings and Review

Marketing Promotions

• Product Catalog Pricing Rules
• Shopping Cart Pricing Rules
• Newsletters and Promotion emails

Customer Management

• Manage and Group Customers
• Manage Customer Groups

Reports

• Types of Reports
• Running and Generating Reports
• Refreshing Sales Report Statistics

SEO Best Practices

• Introduction to Metadata Fields
• Sitemap Management
• Catalog URL Management

Running and Managing Multiple Websites and Stores

• Solutions for Running and Managing Multiple Websites and Stores
• Best Practices for Running and Managing Multiple Websites and Stores

Closing Remarks