Getting Started with Magento

• No previous experience required

Magento is the world's most popular CMS (Content Management System) for e-commerce. It is used by some of the biggest brands, including Samsung, Levono and Nike, and is hugely popular with small and medium-sized ecommerce companies as well.
 
In this instructor-led, live training (onsite or remote), participants will learn about Mageto's features, strengths, weaknesses, and strategies for implementing Magento within an organization. Case studies are also provided to illustrate successful and unsuccessful implementations of Magento in the real-world. In addition to observing the past, we discuss future trends in the adoption of Magento in the market.

By the end of this training, participants will understand how to:

• Manage sales, inventory and customers using the Magento back-end
• Set up and manage the front-end for a truly customized user experience
• Integrate existing systems with a Magento e-commerce solution
• Integrate existing systems with partners who themselves use Magento

Audience

• Managers investigating e-commerce solutions
• Engineers considering implementing Magento in their organizations

Format of the Course

• Part lecture, part discussion, exercises and live demonstrations

Note

• To request a customized training for this course, please contact us to arrange.

Introduction

• Historical trends in Magento adoption
• Magento vs Other Content Management Systems (CMS)

Overview of Magento Features and Architecture

• Usability, flexibility, performance, multi-site, and SEO-friendly
• Extensible through Magento Connect
• What Magento is not good at

Setting up Magento

• Community Edition vs Enterprise Edition
• On-premis, public cloud, or hosted solution
• Getting support

Magento Websites, Stores, and Store Views

• Creating multiple storefronts

Magento for Mobile

• Responsive web design support
• Mobile apps for Magento

Handling Complex Product Types

• Tiered pricing, shopping cart rules, multiple currencies, etc.

Case study: TBD

Managing Users and Transactions

• Securing personal and payment information

Scaling Magento

• The importance of infrastructure
• Planning for database changes, increased network traffic, price adjustments, etc.

Upgrading Magento

Case study: TBD

Integrating Magento with Existing Systems

• Enterprise Resource Management (ERP)
• Inventory Management System (IMS)

Future Trends in eCommerce

• Beyond B2C: Adoption of Magento by distributors and wholesalers (B2B)
• Automation of the procurement process
• Will Magento be around in five years?

Troubleshooting

Summary and Conclusion