Hotjar for Growth Hacking

• Basic programming experience

Audience

• Web Developers

Hotjar is a tool that reveals user interaction and behavior. With Hotjar, developers can monitor and improve the user's experience by understanding website user and visitor traffic.

This instructor-led, live training (online or onsite) is aimed at web developers who wish to reveal user interaction and behavior with Hotjar.

By the end of this training, participants will be able to:

• Research and profile user interactions in a web application.
• Gain a better understanding of websites users and visitors to increase website conversions.
• Leverage and apply Hotjar recordings in an appropriate manner to remove faults in web design and/or functionality.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction

Growth Hacking and Hotjar

• Product-Market-Fit
• Targeted audience
• Retain and optimize conversions

Preparing the Development Environment

• Installing and configuring Hotjar
• Registering for Heatmap services

Hotjar Core and Feedback Tools

• Recording visitors with with Hotjar recordings
• Using Hotjar recruiters
• Working with Hotjar polls and surveys
• Using Hotjar forms

Heatmaps and Funnels

• Creating heatmaps
• Implementing heatmaps
• Creating funnels
• Applying funnels

Hotjar Administration

• Working with Hotjar accounts and hierarchy
• Working with Hotjar security and privacy

Summary and Conclusion