PowerPoint and Camtasia for Marketing

• Basic computer experience

Audience

• Marketeers

Camtasia is a software suite for creating video content and presentations. Using Camtasia and PowerPoint, users are able to streamline content creation workflows.

This instructor-led, live training (online or onsite) is aimed at marketeers who wish to create video content and presentations with Camtasia and PowerPoint.

By the end of this training, participants will be able to:

• Create video content and share it on a video hosting platform.
• Employ assets such as music and icons within Camtasia to create interactive content.
• Save on costs by producing high quality videos with Camtasia and PowerPoint.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction

Understanding Camtasia

• What is Camtasia?
• Camtasia Editor
• Camtasia Recorder

Preparing the Development Environment

• Installing and configuring Camtasia
• Setting up PowerPoint add-on

PowerPoint Quickstart

• Finding, manipulating, and animating objects
• Working with keyboard shortcuts
• Using tools

Camtasia Recorder

• Recording content
• Using scripts and teleprompters

Camtasia Editor

• Working with selections and layouts
• Setting visual properties
• Creating themes
• Stitching content
• Splicing content
• Employing captions and watermarks
• Applying annotations and transitions
• Using behaviors and animations
• Implementing video and audio effects

Media and Libraries

• Saving and loading projects
• Creating a library
• Adding to a library
• Importing media

Sharing and Collaborating

• Exporting online
• Collaborating on Windows

Summary and Conclusion