Google AdWords: Beginner to Advanced

• A basic understanding of computers

Audience

• Marketeers

Google AdWords is an advertising platform where advertisements can be displayed to web users. Using Google AdWords, users can reach potential customers and increase business growth.

This instructor-led, live training (online or onsite) is aimed at marketeers who wish to use Google AdWords to launch marketing campaigns.

By the end of this training, participants will be able to:

• Run a Google AdWords campaign that captures high-quality leads.
• Create a Google AdWords campaign to increase sales.
• Implement a bid strategy to profit on advertisement expenses.
• Improve existing marketing campaigns with Google AdWords.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction

Google AdWords Overview

• What is Google AdWords?
• Google AdWords features

Preparing the Environment

• Setting up Google AdWords

Launching a Campaign

• Working with Google search partners
• Targetting languages and locations

Search Ads

• Creating search ads

Keywords

• Using Google AdWords tool
• Using Google Keyword Planner
• Combining keywords and landing pages

Google AdWords Search Analytics

• Integrating Google AdWords with Google Analytics
• Reviewing statistics and performance

Bid Strategies

• Working with competition metrics
• Using automated rules

Conversion Campaign

• Using conversion tracking
• Adding a conversion tag

Remarketing

• Adding a remarketing tag
• Working with remarketing lists and audiences

Ad Extensions

• Adding extensions to ads
• Viewing the finished ad

Summary and Conclusion