Overview
This training is best suited for people into Digital Marketing and Strategies. The training covers the concepts essential to grow and succeed in China. It introduces key digital marketing concepts, with a focus on the B2B area in F&B, Retail and FMCG. There will be a focus on theory and the application of that theory with real life examples. The session will have exercises where people can work together to help solve a sample problem and apply the learning in a practical setting.
Duration
14 hours (2 days for 7 hours including breaks and exercises)
Prerequisites
A general understanding of Internet and Computers
A general understanding of business principles and social media.
Course Description
The main content of this training is shown in the following table:
1 Day
Introduction to Digital Marketing in China：
9:30-11:00
1、Background.
2、Upcoming trends and examples.
3、Innovation in China.
11:00-12:00
1、The landscape of B2B in China.
2、The macro economic trends Social Media Marketing.
13:00-14:00
1、Overview of Chinese Social Media Channels.
2、Comparing western Social Media with Chinese Social Media.
14:00-15:00
1、Creating and managing content.
2、Engaging your users across social media.
15:00-16:30
1、Auto-posting & posting schedule.
2、Campaigns development with proper framewortks and models.
3、Relevant Case studies.
2 Day
Social Media Marketing
9:30-11:00
1、How to approach short video and best practices in strategy for success in this area.
2、Focus on WeChat, Douyin and Weibo as platforms for success.
3、Strategy & Planning for Marketing Campaigns.
11:00-12:00
1、Engaging with Chinese customers in the B2B category.
2、Selecting the most appropriate channels for channel strategy.
3、Strategy & Planning for Marketing Campaigns.
13:00-14:00
1、Creating a proper content strategy.
2、Development of frameworks for platform and content messaging.
14:00-15:00
1、elevant category case studies
15:00-16:30
1、Create value for customers for premium products and better quality.
2、Creating the right marketing campaigns to drive growth.