Recipients
- people interested in running professional fan pages;
- Social Media enthusiasts;
- for everyone who wants to get the most out of Facebookai LinkedIn :)
- for people who need to build a team Social Media in the company;
The training "Social Media - how to build reach and sales using portals Facebook, LinkedIn, YouTube, Instagram" is a practical stationary or remote training, focused on the effective use of social media to increase reach and sales. The course covers the basics of various platforms, social media trends, communication strategies, as well as advertising goals and tools. Participants will gain practical knowledge supported by case studies and exercises, and will also learn how to effectively measure the results of social media activities.
Block 1: Basics of platforms, social media landscape, How to create communication for social media
1. Landscape Social Media in Poland - current statistics, platform overview
2. Key Digital Trends including Social Media - what is currently key when it comes to building a brand's presence in social media,
3. Facebook - general information about the platform, overview of tools and formats - adapted to the specificity of the platform
4. Instagram - general information about the platform, overview of tools and formats - tailored to the specificity of the platform
5. LinkedIN - general information about the platform, overview of tools and formats - tailored to the specificity of the platform
6. YouTube - general information about the platform, overview of tools and formats - tailored to the specificity of the platform
7. How do we consume content on social media? What content attracts our attention?
8. How to create a brand strategy and start operating on social media?
9. How to create content for social media platforms?
Block 2: Goals of activities in social media
1. Objectives of activities in social media - which platform serves which purpose.
2. Overview of advertising models and advertising formats.
3. Creating and optimizing advertising campaigns (Facebook, Instagram, LinkedIN)
4. YouTube Ads - overview of possibilities, tips on how to operate.
5. Tools supporting activities in social media - an overview
6. KPIs and measuring activities in social media - how to set KPIs, what to analyze, how to measure.
The material will be enriched with a practical exercise related to the advertising panel Facebooka.