Adobe Analytics

• An understanding of web analytics concepts
• Experience with Google Analytics is helpful but not necessary

Audience

• Analysts
• Marketers

Adobe Analytics is real-time analytics software for capturing and measuring information about the performance of a website, mobile app, or marketing campaign. It is sometimes compared to Google Analytics.

This instructor-led, live training (online or onsite) is aimed at marketers and analysts who wish to use Adobe Analytics to analyze and optimize their company website's performance.

By the end of this training, participants will be able to:

• Understand the benefits of web analytics.
• Generate reports that provide insights into a business.
• Collect and segment data.
• Set up and use metrics.
• Analyze visitor behavior.
• Create and manage campaigns to improve the performance of a website or marketing initiative.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction

• Why web analytics?
• Adobe Analytics vs Google Analytics
• Overview of Adobe Analytics Features and Architecture

Getting Started with Adobe Analytics

• Navigating the UI
• Understanding Analysis Workspace, reports, dashboards, tools, etc.
• How Adobe collects data from website visitors

Working with Reports

• Using Report Builder
• Creating a report for mobile, video, path, visitor profile, retention, etc.
• Interpreting a report

Working with Metrics

• Understanding the terms and metrics
• Understanding conversion and traffic variables

Managing a Campaign

• Setting up a campaign
• Tracking a campaign
• Set targets and alerts

Analyzing Site Performance

• Understanding visitor behavior
• Visitor acquisition
• Visitor identification
• Visitor segmentation
• Reviwing conversion funnels
• Measuring channel performance

Collaborating with Others

• Creating an engaging dashboard
• Sharing a dashboard
• Optimizing reports and visualizations for effective decision-making

Integrating with Excel

• Using Report Builder to move data

Troubleshooting

Summary and Conclusion