Course Code:
psft
Duration:
4 hours
Prerequisites:
• Gain knowledge and information about pricing strategies
• Learn best practices on successful pricing strategies
• Obtain tools to increase and expand business operations (revenues/market share)
• Acquire the best solutions and useful instruments
Course Outline:
1. The 4 Ps of marketing
a) Product
b) Price
c) Place
d) Promotion
2. Competitive Forces
a. Bargaining power of customers
b. Bargaining power of suppliers
c. Threat of new entrants
d. Competitive rivalry within an industry
e. Threat of substitute products
3. Product Life Cycle
4. Building a brand strategy
5. Pricing strategies
a) Pricing in different markets
b) Product mix
6. Tools for pricing and best practices
7. Other useful instruments
8. Workshop/presentatio