Social Media Marketing - Certified Professional

Every organization needs a social media expert that understands social media analytics, social media monitoring, social media management, and can create a social media platform plan because social media is a crucial communication tool. SMM platforms and channels have become a must-have talent for any business owner, marketing professional, or employee at any level of the organization. It gives marketers and communicators the power they need to succeed. If you want to become an expert in social media marketing (SMM), you need to take a specialized course.

The NobleProg's Certificate in Social Media Marketing equips you with the most sophisticated tools and tactics to contact your customers on social media. To stand out in a crowded digital market, how to approach customers, and how to pay attention to what they say, you'll grasp the finest techniques for social media advertising. During this course, you will learn how to leverage a wide range of social media sites (Facebook, YouTube, Twitter, Instagram, Reddit, Linkedin, Snapchat, Pinterest, etc.) to create effective marketing campaigns. Learn how to build a successful social media marketing strategy that converts new customers into long-term advocates.

Extend your professional horizons and talents by taking this intensive course:

• Understand the full power and impact of Social Media Marketing
• Implement SMM as a highly effective marketing tool
• Efficiently utilize the hidden strategy of user-generated content
• Analyze and use data and statistics with maximum efficiency
• Apply cross-channel integration with various marketing elements
• Create SM marketing strategy that stands out and brings great results

Who Should Attend

• Marketing Professionals
• Newly appointed Social Media Managers
• Entrepreneurs and Business Individuals
• Business Developments Managers
• PR Specialists
• Sales Professionals
• Social Media Enthusiasts
• Brand Executives
• Anyone who wants to keep up with modern social media trends

• Role of the Social Media Marketing
  • Overview – a look into the history and the present
  • Growing exposure of customers to digital and social media marketing
  • How different is Social Media Marketing from other marketing approaches?
  • Main advantages and pitfalls of Social Media
• Existing Types of Social Media and Social Media Platforms
  • Types of social media and its characteristics
    • Personal, interest-based, and media sharing networks, discussion forums, bookmarking sites, social publishing, online reviews
  • Overview of Big Four:
    • Facebook - audience, how to setup, types of content for better results
    • Instagram - audience, how to setup, types of content for better results
    • Twitter - audience, how to setup, types of content for better results
    • LinkedIn - audience, how to setup, types of content for better results
  • Overview of Additional platforms:
    • YouTube
    • Tumblr
    • Reddit
    • Pinterest
    • Snapchat
    • Medium
    • Blogger
    • Quora
• Choosing the Rights Platforms for Your Specific Objectives
  • Defining the goals to be achieved via the social media
  • Social media market segmentation – finding the focus group
  • Who are your customers? – defining Buyer Personas
• Content in Social Media
  • Doublechecking your goals and expectations
  • Research – trends and competitors
  • Defining your style and brand voice
  • Understanding the types of social media content
  • Content creation process
  • Scheduling and curation
  • Increasing content reach
    • Where to get first followers and subscribers if pages are new?
  • Automation
• User-Generated Content - Highly Valuable and Effective Marketing Element
  • Reveal the ways to apply it for free - the most cost effective tool in marketing
  • Credibility – people trust people. Expert tips to utilize the unexploited power
• Social Media Advertising
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Other platforms
  • Successful Paid Campaigns
• Developing Successful Social Media Marketing Campaigns
  • Guideline on how to create a social media marketing strategy – step-by-step guide
  • Revision and adaptation of your campaigns
  • Building company’s image and driving sales via Social Media
  • Social Media as Customer Service Tool
• Cross-Channel Integration
  • Social Media campaigns co-ordination with other marketing activities
  • Running various integrated campaigns, exposures and rewards
  • Measuring the results of integrated marketing campaigns
• Evaluation of The Success of Your Campaign - Data Collection, Analysis and Reporting
  • The most effective tools and resources to monitor and analyse
  • Additional research and communication with your customers
  • Evaluation of direct and indirect results of your Social Media marketing campaign
• Course Group Work
  • Designing sample Social Media campaign together