Digital Marketing - Bespoke

• There are no specific requirements needed to attend this course. A good understanding of Internet and Computers would be helpful.

1. Social Media Marketing
Importance of Content
Engaging your users across social media
Auto-posting and post-scheduling
Campaigns
Forums and their importance
Examples

2. Strategy & Planning
Importance of Budget
Selecting most appropriate channels
Strategy Discussion
Case Studies

3. Digital Display Advertising
Creating and Displaying Ads
Targetting your Audience

4. Search Engine Optimization and Marketing
Understanding SEO
Search Engine Marketing
PPC Marketing