Introduction to Facebook & Instagram ( introfaceinsta | 7 hours )

Prerequisites:

None

Course Outline:

Introduction to Facebook & Instagram

  • The difference between Facebook and Instagram to promote a business

  • How Meta algorithms actually work?

  • Examples of great successes on Facebook

  • Deep analysis of Body Union

  • Organic posts - how to support your paid campaigns

    • Posting on Facebook

    • Posting on Instagram

  • Interacting with fans and followers

  • Statistics - how to read analytics

  • Merging Facebook and Instagram with your website

  • How to run a contest on Facebook/Instagram accordance with the rules

  • Rules to follow when promoting supplements

Paid ads

  • Analyzing business suite 

    • How to read existing campaigns

    • How to add/remove roles

    • Creating new and segregating existing campaigns

  • Types of ads and their purpose

  • A/B tests - when and how to do it?

  • How to combine your target audience with the audience on Facebook/Instagram

  • Practical exercises