Content Marketing, czyli jak zamienić czytelnika w klienta

Knowledge of basic concepts in the field of digital marketing.

The target group of training are people responsible for creation
content for websites, blogs, e-shops and social media channels, incl
freelancers, copywriters and content marketers.

Training goals:

• acquiring the ability to create texts
• engaging the reader, as well as consistent with the guidelines
• SEO and good webwriting practices.
• Methods: Lecture. Discussion. Workshops.

• The most important concepts of content marketing
• The 5 most important benefits of quality content
• How do we consume content on the Internet?
• We examine the content on the website/blog
• 7 steps to a content marketing strategy
• Rules for creating texts for the Internet
• Structure of web content
• How to write so that others want to read?
• Selected copywriting tricks & tips
• Tools for a content marketer
• 12 tips on where to get inspiration