The target group of training are people responsible for creating content for websites, blogs, e-shops and social media channels, including
freelancers, copywriters and content marketers.
Training objectives: acquiring skills in selecting and managing cooperation with influencers and good practices of such
cooperation.
Methods: Lecture. Discussion. Workshops.
● Influencer marketing and other key concepts
● Pros and cons of cooperation with influencers
● Functions and goals of influencer marketing
● Followers: behavioral profiles/personas
● Influencer marketing tactics/platforms/tools
● Criteria for selecting influencers for cooperation
● Rules of cooperation with influencers
● Collaboration schedule
● Cost estimation
● Assessment and accountability metrics
● Crisis situations
● Law in influencer marketing