Course Code:
hubspotplc
Duration:
7 hours
Prerequisites:
- An understanding of sales and marketing
Audience
- Business Analysts
Overview:
HubSpot is a platform for sales and marketing that provides services to scaling companies.
This instructor-led, live training (online or onsite) is aimed at business analysts who wish to utilize HubSpot services to manage a product life cycle.
By the end of this training, participants will be able to:
- Understand the stages of a product life cycle.
- Use HubSpot to optimize and manage a product life cycle.
- Know when to use the product life cycle in businesses.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline:
Introduction to HubSpot
- Overview of HubSpot
- HubSpot services and products
Product Life Cycle (PLC)
- What is PLC?
- Understanding the PLC theory
Stages of PLC
- Development
- Introduction
- Growth
- Maturity
- Saturation
- Decline
International PLC
- What is an International PLC?
- PLC examples
PLC Usage
- When to use the PLC?
- Keeping the PLC in mind
- Best practices
Summary and Next Steps
Sites Published: