Successful Google Ads for 2023

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On this course you will learn about all techniques, processes and updates that are relevant for 2023.

You will also learn about advanced Google Ads techniques such as running Performance Max and Shopping campaigns simultaneously which can help you to double up your revenue, advanced Search, YouTube and Discovery campaigns settings that will help you to succeed in a very competitive PPC world.

The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request.

You will also learn how to analyse data as well as tracking codes implementation via GTM to be able to track all sales and all events that matter to your business.

The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request.

The course is kept constantly updated to make sure you will learn all Google Ads updates at the time when the course is provided.

Google Ads Basics

• Account settings and user management
• The best account structure for 2023
• What is a quality score and how it impacts your ads

Search Campaigns setup

• Search campaigns overview
  • How to do a keyword research
  • Negative keywords lists
  • Brand vs Non Brand campaigns
  • Creating campaigns structure in spreadsheets/excel
  • How to write compelling ads that sell
  • How to upload campaigns to Google Ads Editor
• Google Ads Editor overview
• Dynamic Search Ads campaigns setup
• Ad extensions overview and setup

Google Ads Bidding Algorithm and Bid Strategies

• Understanding of how Google Ads bidding algorithm works
• Manual Bidding and Maximise Clicks bid strategies
• Maximise Conversions bid strategy
• Maximise Conversion Value with target ROAS bid strategy
  • What is a breakeven ROAS and how to calculate your target ROAS
  • Using portfolio bid strategies
• Bid strategies comparison

Google Merchant Center setup

• Google Merchant Center for Shopping ads
  • Account set up and linking to Google Ads
  • Feed creation process
    • How to create feed manually using spreadsheets
    • How to create feed in third party platforms and which one to use
    • Product titles best practices
    • How to create product images that stand out
  • Managing Programs in Merchant Center

Performance Max campaigns setup

• Performance Max setup and structuring
• How to add audience signals
• Asset groups setup
• Managing product listings in Performance Max campaigns

Standard Shopping Campaigns setup

• Standard Shopping Campaigns setup process
• Advanced technique of running Performance Max and Standard Shopping campaigns simultaneously to double up your revenue

YouTube Campaigns setup

• Targeting options in Youtube Ads - Retargeting and Prospecting campaigns
• Campaigns setup and structuring
• Video creatives best practices
• How to refresh your videos

Discovery and Display campaigns setup

• Targeting options in Discovery and Display Campaigns - Retargeting and Prospecting campaigns
• Campaigns setup and structuring
• Creatives best practices

Campaigns Optimisation

• Search campaigns optimisation
• Performance Max campaigns optimisation
• Standard Shopping campaigns optimisation
• Youtube campaigns optimisation
• Discovery and Display campaigns optimisation
• Using third party tools for Google Ads campaigns optimisation

Google Ads Rules and Scripts

• Using rules to automate account optimisation
• Using script to automate account optimisation

Google Tag Manager overview

• Advantages of using of Google Tag Manager
• Google Tag Manager overview

Google Ads Tag setup

• How to implement Google Ads tag on the website
• Enhanced conversions setup

Google Analytics 4 Basics

• How to set up a GA4 account and link it to Google Ads
• GA4 events setup
• GA4 audiences setup
• Data discrepancies between Google Ads and Analytics