Introduction to Bing AI: Enhancing Search with Artificial Intelligence

• No prerequisites required. 
• Basic knowledge of search engines and artificial intelligence concepts would be beneficial.

Audience

• Digital marketers
• Content creators
• Web developers
• Data analysts

Bing AI is Microsoft's integration of artificial intelligence into its search engine, Bing. This course provides an introduction to Bing AI and how it leverages AI technologies to enhance search results and user experiences. Participants will gain insights into the various AI-powered features and functionalities available in Bing, including Bing AI Chatbot.

This instructor-led, live training (online or onsite) is aimed at digital marketers, content creators, and developers who wish to understand the impact of AI on search engines, explore the capabilities of Bing AI, and learn about chatbot technologies and their applications.

By the end of this training, participants will be able to:

• Understand the principles and benefits of Bing AI.
• Identify the AI-powered features within Bing and their applications.
• Utilize Bing AI to enhance search results and user experiences.
• Evaluate the potential of AI in search engine optimization (SEO) and content creation.
• Explore chatbot technologies and their applications, including Bing AI Chatbot.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction

• What is Bing AI and its significance in search engines?
• Bing AI vs. traditional search engines
• Overview of Bing AI features and architecture
• Exploring the impact of AI on search engine technology

Understanding Bing AI

• The lifecycle of a search query in Bing
• How Bing AI integrates artificial intelligence into the search process
• Key AI technologies utilized by Bing, such as natural language processing and machine learning

Getting Started

• Accessing Bing AI: Web browser-based search
• Exploring AI-powered search enhancements in Bing
• Understanding the role of AI in delivering relevant search results

Bing AI Features and Functionalities

• Intelligent Answers: Providing concise answers to user queries
• Intelligent Image Search: Leveraging AI for visual search and image recognition
• Intelligent Video Search: Enhancing video search capabilities with AI algorithms
• Intelligent Autocomplete: Utilizing AI to suggest search queries in real-time
• Intelligent Indexing: Enhancing search relevance and retrieval through AI-driven indexing

Bing AI Chatbot

• Introduction to chatbot technologies
• Overview of Bing AI Chatbot
• Building conversational interactions with Bing AI Chatbot
• Applications of Bing AI Chatbot in customer support, information retrieval, and more

Integrating Bing AI with SEO and Content Creation

• Optimizing web content for Bing AI
• Leveraging AI-powered features for search engine optimization
• Creating content that aligns with Bing AI's capabilities
• Evaluating the impact of Bing AI on search engine marketing strategies

Troubleshooting and Best Practices

• Common issues and challenges when working with Bing AI
• Troubleshooting techniques for improving search results
• Best practices for leveraging Bing AI effectively

Summary and Next Steps

• Recap of key learnings and takeaways from the course
• Resources for further exploration and learning opportunities in Bing AI, chatbot technologies, and related topics