Google Digital Marketing & E-commerce Professional

• No degree or experience required.

This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in a very short time. No degree or experience required.

What you'll learn

• Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

• Attract and engage customers through digital marketing channels like search and email

• Measure marketing performance through analytics and present insights

• Build e-commerce stores, analyze online performance, and grow customer loyalty

Foundations of Digital Marketing and E-commerce

• Define the fields of digital marketing and e-commerce

• Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

• Explain the concept of a marketing funnel

• Understand the elements and goals of a digital marketing and e-commerce strategy

Attract and Engage Customers with Digital Marketing

• Recognize strategies to build brand awareness among potential customers

• Explain the purpose of SEO (search engine optimization) and essential SEO terms

• Optimize website content for SEO

• Understand search engine marketing (SEM) and how it benefits businesses

From Likes to Leads: Interact with Customers Online

• Define social media marketing and describe its purpose

• Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

• Define the goals of a social media campaign

• Write, design, and repurpose engaging content for social media

Think Outside the Inbox: Email Marketing

• Understand how email marketing fits into a digital marketing strategy

• Write effective email copy, subject lines, and preview text

• Test, execute, and optimize an email marketing campaign

• Measure and analyze email campaign results

Assess for Success: Marketing Analytics and Measurement

• Define media planning and strategies

• Describe what defines a successful marketing campaign

• Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

• Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Make the Sale: Build, Launch, and Manage E-commerce Stores

• Understand essential e-commerce strategies and practices

• Explain what e-commerce stores and platforms are and how they work

• Create an engaging customer experience online using best practices

• Set up a mock e-commerce store using Shopify

Satisfaction Guaranteed: Develop Customer Loyalty Online

• Identify common strategies for building customer loyalty in e-commerce

• Successfully manage client relationships and measure satisfaction

• Find, apply for, and prepare for interviews and jobs

• Put together a portfolio and/or resume to present to employers