Agile Product Management - Growth Marketing

• Basic understanding of product management concepts
• Familiarity with Agile methodologies

Audience

• Marketing executives
• Brand managers

Agile Product Management is a methodology used in products and services development that emphasizes flexibility, collaboration, and responsiveness to change throughout the product development lifecycle.

This instructor-led, live training (online or onsite) is aimed at marketing executives who wish to understand how to leverage Agile frameworks to optimize growth marketing strategies, create customer-centric products, and achieve scalable growth.

By the end of this training, participants will be able to:

• Understand the key frameworks used in agile product management.
• Analyze the potential demand for new products and services.
• Learn how to price new products and techniques for tuning value.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction

Understanding the Product Management Framework

Product Management Success Factors

Identifying and Managing Stakeholder Expectations

Forecasting Sales and Revenues

Developing Financials for the Business Case

Value Engineering Products to the Market Price Points

Developing Strategies for Pricing

Establishing Quality Criteria and Management

Understanding the Agile Delivery Triangle

Types of Project Lifecycle

Understanding the Agile Process and Planning Techniques

Using Burndown Charts for Delivery Control

Summary and Next Steps