Salesforce with HTML5 and CSS3

• Basic understanding of HTML5 and CSS3
• Familiarity with email marketing concepts

Audience

• Email developers
• Frontend developers

Salesforce is a cloud-based software company that provides customer relationship management (CRM) service and also offers a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

This instructor-led, live training (online or onsite) is aimed at intermediate-level developers who wish to learn how to design, develop, and deploy responsive and dynamic email templates tailored for various Salesforce marketing campaigns.

By the end of this training, participants will be able to:

• Use HTML5 and CSS3 to design and develop responsive, accessible, and interactive email templates that are optimized for performance across various devices and email clients within the Salesforce ecosystem.
• Leverage Salesforce data to create personalized email experiences.
• Test, deploy, and analyze email campaigns within Salesforce, including the use of analytics to inform decisions and optimize future campaigns for better performance and higher engagement.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction

• Overview of Salesforce Marketing Cloud
• Understanding the Email Studio
• Key features and capabilities for email developers
• Setting up your Salesforce environment for email development

HTML5 and CSS3 Refresher for Email Development

• HTML5: Semantic tags, forms, and new attributes
• CSS3: Styling, animations, and media queries
• Best practices for email-friendly HTML and CSS
• Tools and resources for efficient development

Designing Emails with Salesforce in Mind

• Salesforce email templates
• Design considerations for Salesforce emails
• Utilizing Salesforce Merge Fields and AMPscript for dynamic content
• Accessibility and compliance in email design

Developing Responsive Emails in Salesforce

• Principles of responsive email design
• Using CSS3 and media queries for mobile optimization
• Testing and troubleshooting common issues
• Tools and platforms for email testing

Advanced Email Features in Salesforce

• Interactive emails with HTML5 and CSS3
• Incorporating external CSS and JavaScript in Salesforce emails
• Leveraging Salesforce data for personalized email content
• Advanced dynamic content strategies using AMPscript

Deployment and Analytics

• Email deployment workflow in Salesforce
• A/B testing and email optimization strategies
• Analyzing email performance within Salesforce
• Best practices for email campaign management

Summary and Next Steps