Being an entrepreneur, starting up and managing new businesses, is one of the most exciting and challenging things you can do in the field of business. An entrepreneur needs a wide range of knowledge and skills. This course covers important elements of entrepreneurship, such as finding and protecting a business idea, attracting funding,
finding a market and a marketing strategy and leadership
Objective:
At the end of the course, participants will have a good understanding of the f concepts of entrepreneurship and develop entrepreneurial mindset.
• Entrepreneurship and the entrepreneurial mindset
• Creativity, innovation and protecting the idea
• Leadership and team work
• Planning: time, finances and resources
• Elements of a business plan: business canvas
• Elements of a marketing strategy
• Principles of investment financing
• Risk analysis and risk perception
• Business strategy and principles of decision making
• Presenting a business idea