Generative AI in Marketing: Creating Personalized Campaigns

• Basic understanding of marketing concepts
• Familiarity with AI and machine learning fundamentals (recommended but not required)

Audience

• Marketing professionals
• Digital strategists
• Tech enthusiasts interested in marketing

Generative AI has the potential to revolutionize marketing by enabling the creation of highly personalized and engaging campaigns. This course provides an in-depth exploration of how generative AI can be leveraged to enhance marketing strategies and outcomes.

This instructor-led, live training (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction to Generative AI in Marketing

• Overview of generative AI and its relevance to marketing
• Case studies of AI-driven marketing campaigns
• Key benefits and challenges of using generative AI in marketing

Setting Up the Environment

• Introduction to OpenAI API and Google Cloud Platform
• Setting up accounts and accessing AI tools
• Basic configurations and initial setup

Developing AI-Generated Marketing Content

• Understanding customer personas and targeting
• Generating personalized content using AI models
• Customizing content for different marketing channels

Integrating AI Content into Marketing Strategies

• Aligning AI-generated content with marketing goals
• Incorporating AI content into email campaigns, social media, and ads
• Tools and techniques for seamless integration

Analyzing and Optimizing Campaign Performance

• Metrics and KPIs for AI-driven campaigns
• Using AI for performance analysis and insights
• Optimizing campaigns based on AI-driven data

Ethical Considerations in AI Marketing

• Ensuring transparency and fairness in AI-generated content
• Addressing privacy concerns and data protection
• Best practices for ethical AI use in marketing

Summary and Next Steps