CMS - Content Manager

• Basic knowledge of using web browsers and navigating websites

Audience

• Content managers
• Administrators

Content management refers to the process of creating, organizing, storing, and maintaining digital content throughout its lifecycle. This typically includes tasks such as writing, editing, publishing, and updating content on digital platforms like websites, blogs, or social media.

This instructor-led, live training (online or onsite) is aimed at beginner-level content managers who wish to learn the essential concepts, tools, and best practices for managing content using a Content Management System (CMS).

By the end of this training, participants will be able to:

• Understand the key features and components of popular CMS platforms.
• Create, edit, and publish content using a CMS.
• Implement SEO best practices within CMS for better search engine ranking.
• Manage user roles and permissions for collaboration within the CMS.
• Integrate multimedia elements (images, videos, etc.) effectively within content.
• Troubleshoot basic CMS issues and understand CMS security practices.
• Utilize analytics tools to measure content performance.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction to CMS Platforms

• What is a CMS?
• Overview of popular CMS platforms: WordPress, Joomla, Drupal
• The role of a CMS in content management
• Key features of a CMS
• CMS use cases: Blogs, eCommerce, corporate websites

CMS Setup and Configuration

• Choosing a CMS platform
• Installing and setting up a CMS
• Overview of the CMS dashboard and interface
• Managing themes and plugins/add-ons
• Customizing the CMS interface to fit organizational needs

Creating and Managing Content

• Creating pages and posts
• Editing content: WYSIWYG editor vs. code editor
• Working with media: Images, videos, and PDFs
• Organizing content with categories, tags, and menus
• Scheduling and publishing content
• Revision history and version control

Design and Layout Customization

• Understanding themes and templates
• Customizing layouts and widgets
• Adding and configuring widgets and modules
• Creating a responsive design
• Managing navigation menus and sidebars

SEO and Optimization

• On-page SEO best practices for CMS content
• Using SEO plugins/tools for CMS
• Optimizing content for speed and mobile friendliness
• Using meta tags and sitemaps
• Implementing structured data (schema)

User Roles and Permissions

• Overview of CMS user roles (Administrator, Editor, Contributor, etc.)
• Setting permissions for collaborative content management
• Managing user access and security protocols

CMS Maintenance and Security

• Regular CMS maintenance tasks (backups, updates, etc.)
• Securing a CMS: Best practices
• Troubleshooting common CMS issues
• Managing plugins, extensions, and compatibility issues
• Understanding CMS data privacy and compliance

Content Performance and Analytics

• Integrating analytics tools (Google Analytics, CMS analytics)
• Tracking content engagement and performance metrics
• Analyzing user behavior and traffic sources
• Using data to improve content strategy

Summary and Next Steps