1. Display, Search and Mobile Marketing
Aims
- To learn the features, benefits and know-how of managing display advertising and search engine marketing, email marketing and mobile marketing campaigns.
Contents:
A. DISPLAY ADVERTISING
B. SEARCH ENGINE MARKETING
C. EMAIL MARKETING
D. MOBILE MARKETING
2. Strategic Digital Marketing
Aims
- To enable students to be an effective strategist and executor in digital marketing.
- To train up students’ strategic mindsets in digital marketing and branding decision making.
- To equip students with the conceptual frameworks in formulating high-impact digital marketing strategies.
Contents:
A. INTRODUCTION TO STRATEGIC DIGITAL MARKETING
B. CORPORATE STRATEGY DECISIONS AND THEIR MARKETING IMPLICATIONS
C. BUSINESS STRATEGIES AND THEIR MARKETING IMPLICATIONS
D. IDENTIFYING ATTRACTIVE MARKETS
E. FORMULATING FIRST-RATED MARKETING STRATEGIES WITH DIGITAL AND SOCIAL MEDIA
F. EXECUTION, TRACKING, EVALUATION AND CONTROL
G. OVERVIEW OF CONTEMPORARY THEORIES OF STRATEGIC AND STRATEGIC MARKETING
Course Code:
dimktgbspk
Duration:
14 hours