Getting Started with Looker Studio

• Basic familiarity with spreadsheets (e.g., Microsoft Excel or Google Sheets)
• Understanding of basic data concepts (e.g., metrics, dimensions)

Audience

• Business analysts
• Marketing professionals
• Small business owners
• Professionals new to data visualization and reporting

Looker Studio (formerly Google Data Studio) is a powerful data visualization tool for creating and sharing interactive dashboards and reports.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level participants who wish to build foundational skills for data visualization and reporting using Looker Studio, and learn how to connect data sources, visualize information effectively, and gain actionable insights.

By the end of this training, participants will be able to:

• Understand the core features of Looker Studio and its use cases.
• Set up Looker Studio and connect to various data sources.
• Create engaging dashboards with charts, graphs, and filters.
• Customize reports for specific audiences and business needs.
• Collaborate on and share dashboards effectively.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction to Looker Studio

• Introduction to Looker Studio and its capabilities
• Understanding key concepts: metrics, dimensions, and data sources
• Tour of the Looker Studio interface

Connecting to Data Sources

• Exploring supported data sources
• Connecting Google Analytics, Google Sheets, and other platforms
• Resolving common connection issues

Creating Your First Dashboard

• Adding and configuring visualizations: tables, charts, and scorecards
• Using filters, date ranges, and drilldowns
• Designing layouts and formatting dashboards

Data Visualization Made Easy

• Best practices for visualizing data
• Using color, labels, and text for clarity
• Combining multiple data sources in a single report

Customizing and Sharing Reports

• Creating user-specific views with filters and permissions
• Exporting, embedding, and publishing dashboards
• Collaborating with team members on dashboards

Final Project: Building a Business Dashboard

• Creating a dashboard for a real-world scenario
• Incorporating advanced visualizations and interactivity
• Presenting the final dashboard to peers or instructors

Summary and Next Steps