Advanced Data Integration and Visualization with Looker Studio

• Basic understanding of Looker Studio or data visualization concepts
• Experience with at least one data source, such as Google Analytics or spreadsheets

Audience

• Data analysts
• Marketing specialists
• Operations teams
• Team leads

Looker Studio (formerly Google Data Studio) is a robust platform for integrating data from multiple sources and creating insightful, visually engaging reports.

This instructor-led, live training (online or onsite) is aimed at intermediate-level participants who wish to master advanced data integration and visualization techniques in Looker Studio, and learn how to connect diverse data sources, design compelling dashboards, and automate reporting workflows to drive better business decisions.

By the end of this training, participants will be able to:

• Connect and integrate multiple data sources into Looker Studio.
• Create custom metrics and calculated fields for tailored analysis.
• Design advanced visualizations, including interactive filters and charts.
• Automate reporting workflows for real-time data updates.
• Apply best practices for visual storytelling and report customization.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Data Integration in Looker Studio

• Overview of data source connectors
• Connecting Google Analytics, BigQuery, and external platforms
• Resolving common data integration issues

Custom Metrics and Calculated Fields

• Creating calculated fields for custom analysis
• Using formulas to generate unique metrics
• Blending data from multiple sources

Advanced Data Visualization Techniques

• Exploring advanced chart types (e.g., scatter plots, heatmaps)
• Designing interactive dashboards with filters and controls
• Incorporating dynamic date ranges and drilldowns

Automating Reports and Workflows

• Setting up real-time data updates
• Scheduling and sharing automated reports
• Integrating Looker Studio with other tools and platforms

Best Practices for Data Storytelling

• Using color, layout, and text effectively
• Tailoring reports to different audiences
• Ensuring data accuracy and consistency in reporting

Final Project: Building an Advanced Dashboard

• Creating a dashboard integrating multiple data sources
• Designing advanced visualizations and interactivity
• Presenting insights and recommendations

Summary and Next Steps