Strategic Marketing

• Basic understanding of marketing principles
• Familiarity with business strategy concepts is helpful but not required

Audience

• Marketing professionals
• Business strategists
• Brand managers
• Entrepreneurs and business owners

Strategic Marketing is the process of planning, implementing, and optimizing marketing strategies that align with an organization’s business goals and objectives.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to develop and execute effective marketing strategies, analyze market trends, and maximize ROI in competitive markets.

By the end of this training, participants will be able to:

• Understand the core principles of strategic marketing and its importance in business success
• Conduct market research to identify target audiences and competitive positioning
• Develop a comprehensive marketing strategy with clear goals and KPIs
• Implement digital and traditional marketing tactics effectively
• Evaluate and optimize marketing campaigns for better performance

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction to Strategic Marketing

• Defining strategic marketing and its objectives
• Understanding the role of marketing in business strategy
• Analyzing market trends and competitive landscapes

Market Research and Analysis

• Conducting qualitative and quantitative market research
• Segmenting target audiences and defining buyer personas
• Identifying market opportunities and threats

Developing a Marketing Strategy

• Setting clear marketing objectives and goals
• Building value propositions and competitive positioning
• Creating a marketing mix: Product, Price, Place, and Promotion

Implementing Marketing Tactics

• Exploring digital marketing channels (SEO, PPC, social media)
• Integrating traditional marketing methods
• Allocating budgets and resources effectively

Evaluating and Optimizing Campaigns

• Measuring performance using key metrics and analytics
• Identifying areas for improvement and making data-driven decisions
• Using feedback loops to refine strategies

Final Project: Strategic Marketing Plan

• Developing a marketing strategy for a real-world case study
• Presenting the strategy to peers or instructors
• Receiving feedback and actionable insights

Summary and Next Steps