AI in social media marketing – automation and personalization of content

The training focuses on the use of artificial intelligence in media marketing.
social media. Participants will learn about AI tools for trend analysis, content optimization
and automation of advertising campaigns. They will learn how AI can support the generation of
posts, graphics and videos, and how to personalize communication with recipients. They will discuss
advertising targeting methods and analysis of marketing activity results using
AI. The training also covers issues related to customer service automation in social
media, including chatbots and intelligent communication management systems.

Benefits for participants:
● Better understand how AI is impacting social media marketing strategies.
● Ability to create effective campaigns using AI.
● Automation of content marketing processes and targeting optimization.
● Ability to improve engagement and conversion rates with AI.
● Increasing the effectiveness of advertising activities and saving time.

Module 1: Introduction to AI in Social Media

1. How is AI changing social media marketing?
2. Overview of Key AI Tools for Marketers
3. Trend analysis and user behavior prediction
4. Exercise: Configuring GPT Assistant for Social Media Use

Module 2: Content Creation Automation

1. How does AI support content generation for social media?
2. Creating posts, graphics and videos with AI
3. Personalization of communication with recipients
4. Exercise: Creating a Content Campaign with AI

Module 3: AI in advertising campaign optimization

1. Automate your ad targeting and personalization
2. Campaign Performance Analysis Using AI
3. How does AI improve the ROI of marketing activities?
4. Exercise: Optimizing an existing advertising campaign

Module 4: AI in Social Media Analytics

1. How does AI analyze user interactions and engagement?
2. Competition monitoring and sentiment analysis
3. Reporting and strategy optimization tools
4. Exercise: Analyzing data from social media campaigns

Module 5: Automation of customer service in social media

1. Chatbots and AI assistants in customer service
2. Personalization of user interactions
3. AI in Crisis Management in Social Media
4. Exercise: Creating an AI-Based Customer Service Scenario

Summary and Q&A session

Best practices for using AI in social media marketing

AI Implementation Plan for Social Media Strategy

Individual consultations and questions