The training focuses on the use of artificial intelligence in building a personal brand
and effective presence on LinkedIn. Participants will learn how AI can support the creation of
professional profiles, generating engaging content and automating activities
networking. AI tools for trend analysis, post optimization will be discussed
and personalization of communication. The training also includes strategies for effective
using LinkedIn to develop your career, build business relationships and increase
reach of published content.
Benefits for participants:
● Build your personal brand more effectively using AI.
● Ability to optimize LinkedIn profiles according to the platform's algorithm.
● Automation of networking activities and personalization of communication.
● Better content targeting and analysis of published post results.
● Increasing audience engagement and developing a network of contacts.
Module 1: Introduction to AI in Personal Branding
- The importance of personal branding
- Using AI tools in personal branding
- How does the LinkedIn algorithm work?
- LinkedIn Profile Optimization
Module 2: Creating Effective Content on LinkedIn with
using AI tools
- Optimizing posts for the LinkedIn algorithm
- GPT Assistant Configuration
- Generating Content with AI (ChatGPT, Jasper, Copy.ai)
- Creating graphics and infographics with AI
- Exercise: Creating Your Own Post
Module 3: Automation of LinkedIn activities
- AI in Networking: Automating Messages
- Personalization of communication
- Competition and trend analysis
- Exercise: Creating a Message with the GPT Assistant
Module 4: Efficiency analysis and optimization of activities
- KPIs and analytical tools (Shield, Taplio, LinkedIn Analytics)
- AI in reach and engagement analysis
- Case study: personal branding strategies with AI
- Exercise: Analyzing Your Own Profile
Summary and Q&A session
AI Best Practices in Personal Branding
3-month action plan
Individual consultations and questions