ManyChat Mastery: Advanced Automation for Marketing Professionals

• Basic understanding of chatbot automation
• Experience with social media marketing
• Familiarity with ManyChat fundamentals

Audience

• Digital marketers
• Social media managers
• Growth hackers

ManyChat is a powerful chatbot automation platform that enables businesses to engage with customers through Messenger, Instagram, WhatsApp, and SMS.

This instructor-led, live training (online or onsite) is aimed at advanced-level marketing professionals who wish to master ManyChat automation for sophisticated marketing campaigns and audience engagement.

By the end of this training, participants will be able to:

• Develop advanced automation workflows with ManyChat.
• Optimize multi-channel campaigns across Messenger, Instagram, and WhatsApp.
• Implement A/B testing for chatbot interactions.
• Utilize advanced audience segmentation for personalized marketing.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction to ManyChat Advanced Automation

• Overview of ManyChat’s advanced features
• Understanding chatbot automation for business growth
• Exploring integration options with third-party tools

Building Complex Automation Workflows

• Creating dynamic chatbot sequences
• Using conditions, tags, and custom fields for personalization
• Automating lead qualification and sales funnels

Multi-Channel Marketing with ManyChat

• Integrating Messenger, Instagram, and WhatsApp automation
• Using SMS and email for omnichannel engagement
• Best practices for cross-platform consistency

A/B Testing and Performance Optimization

• Setting up and analyzing A/B test campaigns
• Optimizing chatbot flows for conversions
• Leveraging ManyChat analytics for data-driven decisions

Advanced Audience Segmentation

• Creating audience segments based on user behavior
• Implementing dynamic retargeting strategies
• Using ManyChat for hyper-personalized marketing

Enhancing Chatbots with AI and NLP

• Integrating AI-powered responses into ManyChat
• Utilizing NLP for natural and engaging conversations
• Combining ManyChat with AI tools like ChatGPT

Growth Strategies with ManyChat

• Scaling chatbot automation for large audiences
• Leveraging viral marketing techniques
• Case studies of successful ManyChat implementations

Summary and Next Steps