Make for eCommerce: Automating Sales and Inventory Management

• Basic understanding of eCommerce operations
• Experience with online store platforms such as Shopify, WooCommerce, or Etsy
• Familiarity with automation tools is helpful but not required

Audience

• eCommerce managers
• Supply chain professionals

Make is a powerful automation tool that allows businesses to connect eCommerce platforms with inventory management, shipping, and customer support systems.

This instructor-led, live training (online or onsite) is aimed at intermediate-level eCommerce professionals who wish to streamline their sales and inventory management processes using Make.

By the end of this training, participants will be able to:

• Integrate eCommerce platforms like Shopify, WooCommerce, and Etsy with Make.
• Automate inventory updates and order tracking across multiple platforms.
• Set up automated workflows for customer communication and support.
• Optimize sales and inventory management through advanced automation strategies.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction to Make for Marketing Automation

• Overview of Make and its applications in marketing
• Connecting Make with popular marketing tools
• Setting up your automation environment

Automating Marketing Campaigns

• Creating email marketing workflows with Mailchimp
• Automating social media scheduling and posts
• Tracking and managing campaign performance

Lead Nurturing and Customer Engagement

• Designing automated lead nurturing workflows
• Personalizing customer interactions through Make
• Segmenting and targeting leads effectively

Syncing Data Between Platforms

• Integrating HubSpot with other tools for seamless data flow
• Automating CRM updates and synchronization
• Managing customer data securely and efficiently

Optimizing Customer Journeys

• Mapping customer journeys with Make
• Automating responses based on customer behaviors
• Enhancing personalization through data-driven insights

Monitoring and Troubleshooting Workflows

• Using Make’s dashboard for workflow monitoring
• Troubleshooting errors and optimizing workflows
• Measuring and improving automation performance

Best Practices for Scalable Marketing Automation

• Adopting reusable templates for marketing workflows
• Ensuring data security and compliance
• Scaling automation for growing marketing needs

Summary and Next Steps