Persuasive Communication

• Basic understanding of communication principles
• Experience in professional or business interactions

Audience

• Business professionals
• Sales and marketing teams
• Managers and team leaders
• Public speakers and trainers

Persuasive communication is the ability to influence, motivate, and convince others through effective messaging, body language, and strategic techniques.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level professionals who wish to develop their persuasive communication skills to enhance workplace interactions and business success.

By the end of this training, participants will be able to:

• Understand the core principles of persuasive communication and its relevance in the workplace.
• Apply effective persuasion techniques to influence decision-making.
• Utilize non-verbal communication to reinforce their message.
• Analyze case studies and real-world scenarios to enhance their persuasive abilities.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction to Persuasive Communication

• What is persuasive communication?
• The psychology behind persuasion
• The role of emotions and logic in influencing others
• Common barriers to persuasive communication

Persuasive Communication Techniques

• The principles of persuasion (ethos, pathos, logos)
• Framing messages for maximum impact
• Using storytelling and metaphors to engage and convince
• Building credibility and trust in communication

Nonverbal Communication: Importance of Body Language

• Understanding the role of gestures, posture, and facial expressions
• The impact of eye contact in persuasion
• Mirroring and matching techniques for better rapport
• Using voice modulation and tone to enhance persuasion

Application of Persuasive Communication in the Workplace

• Persuading colleagues, clients, and stakeholders
• Handling objections and overcoming resistance
• Negotiation and conflict resolution strategies
• Effective communication in meetings and presentations

Final Workshop and Assessment

• Group exercises: Practicing persuasion in real-world scenarios
• Role-playing and feedback sessions
• Final exam to assess knowledge acquired

Summary and Next Steps