Storytelling with Data

• An understanding of basic data visualization principles
• Experience working with charts, graphs, or dashboards
• Familiarity with spreadsheets or visualization tools

Audience

• Data analysts
• Public sector communicators
• Policy advisors and managers who interpret data

Storytelling with Data is the practice of using visual and narrative techniques to transform complex datasets into clear, compelling stories that inform and inspire action.

This instructor-led, live training (online or onsite) is aimed at public sector professionals who work with data and have limited or informal training in data storytelling, and who wish to enhance their ability to present data clearly and persuasively through narrative and visuals.

By the end of this training, participants will be able to:

• Transform raw data into impactful visual stories.
• Use chart selection and layout to support key messages.
• Structure data narratives that align with audience needs.
• Apply best practices for visual clarity and cognitive impact.

Format of the Course

• Interactive lecture and discussion.
• Hands-on use of storytelling techniques in data presentations.
• Guided exercises focused on clarity, visual flow, and audience impact.

Course Customization Options

• To request a customized training for this course based on your department's workflows or internal tools, please contact us to arrange.

Introduction to Data Storytelling

• What is data storytelling and why it matters
• Elements of effective stories: narrative, visuals, data
• Common use cases in public and corporate settings

Understanding the Audience and Context

• Who is your audience and what do they need?
• Designing for technical vs. non-technical stakeholders
• Setting the tone: persuasive, explanatory, exploratory

Choosing the Right Visuals

• When to use bar charts, line graphs, scatter plots, and more
• Common missteps in visual encoding
• Color, layout, and hierarchy in storytelling

Structuring the Narrative

• Defining the “so what” of your data
• Storyboarding and visual sequencing
• Using annotations and visual cues

Practical Tools and Techniques

• Excel, Power BI, Tableau, Google Data Studio basics
• Slide-based and dashboard-based storytelling
• Using templates and reusable structures

Workshop and Critique

• Group analysis of example stories
• Before-and-after visual transformations
• Peer feedback on draft storyboards

Summary and Next Steps