Adobe Express: Design and Content Creation

• An understanding of basic digital media concepts
• Familiarity with web browsers and cloud-based tools

Audience

• Marketing and communication teams
• Social media managers and content creators
• Educators and administrative professionals creating visual content

Adobe Express is a user-friendly, cloud-based design tool that enables individuals and teams to quickly create high-quality graphics, videos, and branded content without advanced design experience.

This instructor-led, live training (online or onsite) is aimed at beginner-level users who wish to create visually appealing marketing assets, presentations, and social media content using Adobe Express.

By the end of this training, participants will be able to:

• Navigate the Adobe Express interface and use templates effectively.
• Create social media graphics, flyers, presentations, and short videos.
• Apply branding elements such as colors, logos, and fonts consistently.
• Collaborate and publish designs using Adobe Express's cloud features.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Getting Started with Adobe Express

• Introduction to Adobe Express and use cases
• Tour of the dashboard and editor interface
• Understanding the workspace, templates, and design types

Creating Visual Content

• Working with text, images, shapes, and icons
• Creating social media graphics (Instagram, LinkedIn, etc.)
• Using animation and transitions for impact

Video and Multimedia Projects

• Creating and editing short videos
• Adding voiceovers, music, and subtitles
• Using themes and layouts for storytelling

Branding and Templates

• Setting up brand colors, fonts, and logos
• Using branded templates across teams
• Saving and reusing design components

Publishing and Collaboration

• Sharing projects and exporting for web/social media
• Collaborating with team members
• Using Adobe Creative Cloud integration options

Design Best Practices

• Balancing text and visuals for clarity
• Consistency and branding across designs
• Accessibility tips and mobile-friendly design

Summary and Next Steps