Practical AI Tools for Communication, Design, and Media Work

• An understanding of basic office software such as Microsoft 365 and Google Workspace
• Experience with digital communication or content creation workflows
• Familiarity with online tools and cloud platforms

Audience

• Communication professionals
• Graphic designers and multimedia producers
• Content creators and digital marketing teams

AI tools are transforming productivity and creativity across industries, especially in communication, design, and audiovisual production.

This instructor-led, live training (online or onsite) is aimed at intermediate-level professionals who wish to leverage AI tools to streamline content creation, automate workflows, and enhance creative output in their daily work.

By the end of this training, participants will be able to:

• Use ChatGPT and other LLMs to write, summarize, ideate, and automate tasks using effective prompt techniques.
• Apply Google AI Ultra (Gemini) features within Docs, Sheets, and Gmail to enhance productivity.
• Create AI-generated images and videos using accessible tools suitable for professional use.
• Incorporate Microsoft Copilot within Office 365 for smarter document, spreadsheet, and email workflows.
• Understand and apply ethical AI usage practices, including cybersecurity considerations.
• Explore real-world use cases in communication, design, and audiovisual production using AI tools.
• Evaluate and experiment with free AI tools relevant to modern workplaces.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Prompting Techniques with ChatGPT

• Overview of ChatGPT and prompt engineering fundamentals
• Generating content: writing emails, summaries, reports, and ideas
• Using ChatGPT to automate repetitive tasks through custom prompts

Google AI Ultra (Gemini) in the Workplace

• Introduction to Gemini in Google Docs, Sheets, and Gmail
• Real-time writing, summarization, and data insight generation
• Collaborative workflows with AI assistance in the Google ecosystem

AI for Image and Video Generation

• Overview of leading tools: Adobe Firefly, Runway ML, Canva Magic Studio
• Creating and editing AI images for presentations and campaigns
• Generating video content using text-to-video tools

AI Tools in Microsoft 365 (Copilot)

• Microsoft Copilot capabilities in Word, Excel, and Outlook
• Summarizing documents and drafting communications
• Visualizing data and automating spreadsheets using Copilot

Cybersecurity and Ethical AI Use

• Understanding data privacy and AI-generated content risks
• Best practices for ethical AI tool usage in organizations
• Compliance considerations and risk mitigation strategies

Applied AI Use Cases in Creative Workflows

• AI-assisted content ideation for communication teams
• AI-driven design iterations and prototyping
• Case studies in video production and social media content

Free and Accessible AI Tools for Daily Work

• Exploration of AI tools with free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
• Tool selection strategies for different workplace needs
• Hands-on experimentation and guided exploration

Summary and Next Steps