Course Code: adobeanalyticsdtm
Duration: 7 hours
Prerequisites:

1. Access to PC or laptop during training
2. Plain text editor installed (such as Notepad++ or TextEdit)
3. JavaScript and cookie enabled on browser
4. Browser: Chrome, Firefox recommended
5. Install debugger to browser prior training:
a. DTM Switch
b. Adobe Debugger

Overview:

Adobe Analytics Implementation Intro with DTM Training

Course Outline:

MORNING SESSION 09:00~12:00
Analytics Code & Debugger
Data Collection Flow
Analytics Code Intro
Debugger Installation
Reports & Analytics Interface Intro
Pre-Implementation
KBR & KPI Definitions
Solution Design Reference
DTM Introduction
Web Property
DTM Embed Code
Add Analytics Tool
Data Element
Rules (Page, Event, Direct Call)

AFTERNOON SESSION 13:00~17:00
Analytics Configuration
Configuration Variables
DTM Analytics Tool Config
Traffic Variables Overview
Pre-defined Traffic Variables
Custom Traffic Variables (props)
Function & Features
Conversion Variables Overview
Pre-defined Conversion Variables
Custom Conversion Variables (eVars)
Function & Features
Pre-defined & Custom Events
Pre-defined Events
Custom Events (events)