Course Code: foundationadobe
Duration: 7 hours
Overview:

Our Adobe Analytics course will give you confidence in using the tool and improve your analytics capabilities.

Course Outline:

Introduction

  • Defining web analytics
  • The Adobe Marketing Cloud
  • Adobe Analytics how it works

Adobe Analytics Fundamentals

  • Adobe Analytics Variables and Metrics
  • Custom Variables: Traffic and Conversion
  • Tracking Events
  • Filtering
  • Report UI [trended, ranked, graphs, etc.]

Adobe Analytics Documentation and Planning

  • Defining Key Business Requirement
  • Creating Business Requirement Document (BRD)
  • Intro to Design and Documenting the Solution Design Reference

Adobe Analytics UI

  • Features
  • Exporting Data

Understanding Your Reports (Standard Reports)

  • Site Metrics
  • Site Content
  • Key Mobile Report (device)
  • Path reports (Fallout)
  • Product/Ecommerce Report
  • Marketing Channels Report

Traffic Acquisition

  • Overview of key traffic sources reports
  • Campaign Measurement and Tracking Parameters
  • Tracking Offline
  • Attribution [Marketing Channels Report*]

Introduction to Segmentation & Calculated Metrics

  • Creating Segments
  • Analysis with Segmentation
  • Calculated Metrics

Driving Adobe Analytics

  • Adobe Tools & Features (Ad-Hoc, Workbench, Warehouse, etc.]
  • Creating and sharing bookmark reports, alerts, targets and notifications
  • Resources