Introduction to Digital Marketing and Tech Enablement (Bespoke)

No prerequistes to attend this course.

Who Should Attend?

This instructor-led, live training (online) is for

• business owners (SMEs, digital entrepreneurs, start-ups),

• marketing professionals (junior to senior), or

• those planning to start a business

• those looking to start a career in digital marketing

And those who have no time to attend long-duration certification programs.

If there is one skill set everyone needs to learn going forward, it is the digital skillset.

Most businesses struggle to maintain a professional digital presence. Without proper training, you are likely to be confused when you engage in digital marketing. You are often trying to figure out where to start, what to do or how to do digital marketing.

Whether you are a business owner or marketing practitioner, you need to be aware of the digital tools and techniques that help in new ways of growing your business.

This 4-hours course gives you step by step guidance on where to start, what to do and how to do digital marketing.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises

Learning Outcomes

By the end of this training, participants will be able to know useful practical tips on:

• how to know your target customers & competitors

• how to arrive at the customer experience you need to deliver

• the digital marketing channels you can use

• how to align the digital marketing channels to your buyer journey

• how a customer finds you online

• how to build your online presence - website, social media, Google business profile, app store, local business directory listing

• how to create the right content that aligns with your sales funnel

• how search engine optimisation (SEO) helps

• how to build customer relationships using CRM

• how to reach your target audience through paid digital campaigns

• how to set up your business to manage on the go