Introduction
Google Analytics Overview
• What is Google Analytics?
• Google Analytics features
Preparing the Environment
• Setting up Google Analytics
Administration
• Working with settings
Reporting
• Importing and exporting data
• Creating custom reports
• Creating and sharing dashboards
• Adding shortcuts
Data Visualizations
• Adding and comparing metrics
• Sorting data
• Creating charts and graphs
• Using the search features
Google Analytics 4
• Foundational GA4 Dimensions and Metrics
✓ Understand core metrics and dimensions to confidently analyse reports.
• User Governance
✓ Audit access, roles, and change history for Google Analytics 4 assets.
• Account Governance
✓ Audit access and security to Google Analytics 4 assets and changes.
• Launching a Universal Analytics Migration or GA Restructure
✓ Data collection and implementation from a non-technical perspective.
• App Tracking in the GA4 Era
✓ Tackle the daunting aspect of understanding app tracking in GA4 from a high-level
understanding of the who, what, and where.
• Configuration & Administration
✓ Learn best practices for organizing accounts, properties, data streams, and app
tracking, as well as the different settings in the interface and how they can affect your
data.
• User Identity & Privacy Settings
✓ Develop user measurement strategy around new privacy and compliance settings
along with opportunities and limitations with data retention, filters, Google Signals, and
ad personalization.
• Integrations With GMP Products
✓ Take advantage of the linking capabilities of GA4 to GMP products like Google Ads,
Google Ad Manager, SA360, and more.
Google Tag Manager
• Introduction
• Setting up Google Tag manager
• Track Tags
• Organising the interface
• Publishing a Tag
• The data layer
• Advanced tracking
Google Analytics 4 integration with Woo Commerce
Google Analytics 4 integration with WordPress
Google Analytics 4 for mobile application
Conclusion