Confident Negotiation for Retailers & SMEs

A practical, no-nonsense approach to negotiating better deals with suppliers and customers—without role-playing.

DAY 1 - On-Site Training - Practical Foundations

Understanding Negotiation in Small Business

• What makes a great negotiator (without being pushy)
• Identifying your personal strengths in negotiation
• Common supplier and customer tactics - and how to respond

Essential Skills for Everyday Negotiations

• The power of preparation: Researching suppliers and setting limits
• Communicating value: Showing suppliers why you're worth the deal
• Handling pricing discussions: Pushing back without damaging relationships

Smart Strategies & Practical Application

• Shifting the balance of power: Negotiating from a position of strength
• Managing tough conversations: How to stay firm but fair
• Real-world case studies & AI-assisted exercises

DAY 2 - Guided Self-Led Learning (Flexible, 1-Day Equivalent)

Applying What You've Learned

• Reviewing past negotiations: What worked and what to improve
• Preparing for upcoming supplier/customer discussions

AI & Digital Tools for Negotiation

• Using AI to analyze pricing and customer trends
• AI-powered chat tools for refining email negotiations
• Quick-start guide to SME-friendly AI negotiation tools

DAY 3: Online Completion - Advanced Skills & AI support

Refining Your Negotiation Approach

• Handling objections and counteroffers with confidence
• Making smart concessions: When to compromise and when to stand firm

Overcoming Challenges & AI-Powered Solutions

• Dealing with tough suppliers and difficult customers
• AI tools for tracking and improving negotiation outcomes

Final Discussion & Next Steps

• Creating a simple negotiation checklist
• Open Q&A and expert insights