ChatGPT for Productivity in Marketing Teams

• An understanding of marketing and communication workflows
• Experience with content creation or campaign management
• No prior technical knowledge of AI required

Audience

• Marketing professionals
• Advertising and campaign teams
• Client communication and controllership staff

ChatGPT is a conversational AI tool that helps automate content creation, streamline communication, and assist with research and reporting across marketing functions.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Module 1: Smart and Fast Introduction

Objective: Align knowledge without repeating basic concepts.

• How to structure effective prompts (prompt engineering technique adapted for marketing)
• What ChatGPT does well and what it doesn’t (limitations and how to work around them)

Module 2: Advertising & Campaigns: Faster and More Creative Creation

Objective: Automate and accelerate campaign material creation.

• Generating invitation and marketing emails with adapted language
• Creating social media copy with style variations
• Adapting campaigns for different audiences (B2B vs B2C, domestic vs international)
• Creating scripts for videos and advertisements
• Brainstorming with ChatGPT for campaign ideas
• Practical activity: Create a complete campaign with email, post, CTA, and executive summary

Module 3: Client Communication: Clarity, Speed, and Personalization

Objective: Increase speed and quality in writing commercial communications.

• Writing client service texts
• Presentation, follow-up, and post-meeting emails
• Responses to common client objections with smart templates
• Creating structured prompts for emails
• Reusable templates for different occasions
• Translating and adapting multilingual messages
• Translating reports and presentations (without losing professional tone)
• Practical activity: Generate and translate an institutional email + a client negotiation email

Module 4: Controllership and Budget Management: Clarity in Data and Reports

Objective: Help organize, summarize, and better communicate financial and management data.

• Summarizing financial reports with simplified explanations
• Generating presentations (PowerPoint/Google Slides) from data
• Automatic slide structure with report-based text
• Creating accountability emails and internal communications
• Checking consistency and clarity in spreadsheets (via ChatGPT analysis)
• Practical activity: Generate a monthly budget summary + 10-slide automated presentation with ChatGPT

Module 5: Research and Market Intelligence

Objective: Use ChatGPT as a research and analysis assistant for faster decision-making.

• How to ask complex, context-rich questions (best practices)
• How to retrieve external data with ChatGPT (and its limitations)
• Practical alternatives: plugins, web browsing (if enabled), auxiliary tools
• Prompt for competitor analysis, public data, and industry reports
• Practical activity: Simulate a competitor analysis + generate decision-making insights

Closing: Workflow Integration

• Suggestions for integration with Google Docs, Notion, Excel, etc.
• Open space for questions and prompt adjustments created during the course

Summary and Next Steps