Objective: Equip participants to confidently discuss core IT concepts, ask the right questions, and align ARO’s offer with real client needs.
The structure will be practical and discussion-driven, with space for real-world examples and roleplay.
Key Topics
What SME Directors care about: cost, risk, compliance, reliability
On-Prem vs Cloud: trade-offs and talking points
Firewalls, antivirus, spam filtering, and layered security
Hosting, email, and domain infrastructure explained simply
How to position ARO’s offering and handle typical objections
Learning Outcomes
By the end of the session, the team will be able to:
Explain common IT terms in plain English
Recognise risks and gaps in SME setups
Ask better diagnostic questions in sales conversations
Position ARO’s tech offering in a compelling, business-focused way