Day 1 - Introduction to WeChat, WeChat Official Account & WeChat Channels
A. Using WeChat in Professional Context (35 mins)
1. Introduction to WeChat (5 mins)
2. Use Case at Work (25 mins)
- Basics: add business contacts through WeChat, joining group chat, group chat & call
- Advance: search within WeChat, posting moments, following WeChat Official Account, what is mini-programs
- Important Notes about WeChat: Verification, Difference between WeChat & WeCom, WeChat Pay
3. Explore (5 mins)
B. WeChat Official Account (10 mins)
1. Introduction to WeChat Official Account
2. Basics: the difference between subscription account & service account
C. WeChat Channels (10 mins)
1. Introduction to WeChat Channels
2. How lawyers in Mainland use WeChat Channels to market themselves
D. Q&A (5 mins)
Day 2 - Marketing Strategy for Professional Services
A. Content Creation Strategy (10 mins)
1. How to build brand awareness as a law firm
2. How to build personal branding as a lawyer
B. Brand Experience Strategy (20 mins)
1. Directing traffic to OA (personal OA & service OA)
2. Case study: Hosting online/offline events to grow followers and brand impact
C. Case Studies: What are other offshore law firms' Digital Strategies (20 mins)?
D. Q&A (10 mins)