Course Code: digitalbespoke
Duration: 12 hours
Overview:

Objectives of the Course:

  • After this 3-day course, the trainees/participants will be
    • Able to develop a stronger awareness of the digital tools and social platforms that can be used to impart social impact.
    • Prepare creative, appealing and sustainable online drive that enriches awareness against trafficking and human exploitation.
    • Implement awareness drive in platforms that can maximize reach even in a very limited budget and resources.
    • Devising proactive and agnostic programs that can reach sensibilities and knowledge requirements about human trafficking that can also be appreciated by a wide range of population.

Methodologies:

  • Instructor Led Training through Online Delivery
  • Interactive Planning with Outputs
  • Workshops and Side by side practice
  • Digital Icebreakers
  • Course Works
Course Outline:

Course Outline:

Day 1: The Social Media and Its Significance to Information Access

    • Day 1 Part 1 – Social Media and Its Impact
      • Content includes but is not limited to:
        1. The impact that social media can give towards:
          1. Everyday living
          2. Influence on choices and desires
          3. Education and Knowledge Building
          4. Advocacy and Change
        2. Social Media Tools and Examples of Impact
          1. The Big 3: Facebook, You Tube and Twitter
          2. Examples of Initiatives that created change or establishes an impact
          3. Basic Discussion on Starting a Social Interaction Community and Program
    • Day 1 Part 2 – The Social Media Tools and Its Structures:
      • Content includes but is not limited to:
        1. Creating a Social Media Information and Community Empowerment Drive
          1. Creation of a Social Media Expansion Plan and Governance
          2. Starting with the best Platform
          3. Maximizing the Digital Community
          4. Advertising and Increasing Reach
          5. Establishing Interest and Sustaining Engagement
          6. Transformative Communication Approaches
        2. Creativity in an Electronic Ecosystem
          1. Discussion on tools for enhancing content development
          2. Engagement Drivers
          3. Strategies for community events in the time of pandemic
          4. Establishing connectivity and outreach
          5. Sustaining connections

Day 2: Kicking off your Social Media Presence

    • Day 2 Part 1 – The Power of Visual Material
      • Contents include but is not limited to:
        1. Video Creation Tool
        2. Streaming Techniques
        3. Utilization of Social Media Tools
        4. Creation of Engaging material (infographics, GIFs, Memes, QR code creation)
        5. Basic Storyboarding
    • Day 2 Part 2 – Program Creation and Tools Workshop:
      • Contents include but is not limited to:
        1. Creation of pertinent accounts
        2. Creation of learning tools and contents
        3. Leveraging statistical analytics of platforms
        4. Creating a success measurement rubric
        5. Build-up of project plan for social media expansion
      • Learners will be divided into 2 teams of 5 for the final course works

Day 3: Kicking off your Social Media Presence

    • Day 3 Part 1 – Planning Activity Day
      • Final Day will be a 4-hour presentation of the groups on their social media drive and advocacy against human trafficking. Content to be evaluated:
        1. Project plan and governance structure
        2. Advertising Plan
        3. Actual Layout of the Tool/Platform to be used
        4. 3-4 information content