Course Code: designtwbspk
Duration: 21 hours
Course Outline:

Day 1 – Design thinking in business

  • Introduction to design thinking
  • Team-building activities
  • Defining design thinking, five stages
  • Identifying and fulfilling the customers’ needs
  • Defining the problem statement
  • Generating ideas and potential solutions
  • Prototype and testing, market validation
  • Debrief and wrap up, Q&A

Day 2 – Design thinking tools for competitive advantage

  • Business Model Canvas
  • Applying design thinking in business development strategies
  • Customer Journey Map
  • The importance of storytelling
  • The Five Whys Method
  • Empathy Map
  • Personas
  • Brainstorming, Q&A

Day 3 – Creativity and Design Thinking

  • Importance of creativity in business
  • Process of creative projects implementing
  • Innovation and creativity barriers
  • What can block your creativity?
  • How to find motivation for success?
  • Skills of creative workers managers
  • Benefits of creative thinking in business
  • Successful creative organisations, Q&A