Matomo Analytics training outline
Unit 1 - What is digital analytics?
Duration: 30 minutes
Description: in this unit, you will learn what digital analytics is about, the different solutions
you can use and which results you can expect from them. You will learn about the different
topics that Matomo Analytics can cover so as the best practices when performing digital
analytics.
Unit 2 - Matomo's configuration
Duration: 30 minutes
Description: in this unit we will see the different settings you have to use in order to set Matomo according to your preferences (archiving, language settings, website prefered...).
Unit 3 - Matomo Tag Manager
Duration: 60 minutes
Description: Matomo Tag Manager allows you to easily deploy any tracking code on your website without the need of a developer. In this unit we are showing how to use it efficiently with a use case.
Unit 4 - Discover the Matomo UI
Duration: 60 minutes
Description: in this unit you will browse and discover the Matomo Analytics graphical interface. You will understand how the reports are built and find out how you can easily find
the data you are looking for.
Unit 5 - Using annotations
Duration: 30 minutes
Description: in this unit we are discovering how you can add notes in Matomo Analytics in order to record special events which occured during your website lifecycle.
Unit 6 - Email reports
Duration: 30 minutes
Description: in this part of the training you will learn how to create a report or a set of reports and how to send it to you and/or your colleagues by email.
Unit 7 - Dashboards
Duration: 30 minutes
Description: this unit is dedicated to dashboards. We are discovering how to customize and
create them.
Unit 8 - Goals
Duration: 30 minutes
Description: goals allow you to measure any specific interaction you would like to assign a value to. In this unit we are seeing all the advantages of setting and measuring your goal performances.
Unit 9 - Segments
Duration: 30 minutes
Description: segments allow you to filter your traffic and analyze just a set of your audience. In this unit we will see how to create them and how valuable they are.
Unit 10 - URL campaign tracking
Duration: 30 minutes
Description: tracking your communication mediums allow you to easily measure the impact of each of your external communication. In this unit we will see how you can easily measure them.
Unit 11 - Custom alerts
Duration: 30 minutes
Description: with custom alerts, you can be notified every time that a metric is reaching a specific threshold. In this unit we will see how we can configure them.
Unit 12 – An introduction to premium features
Duration: 30 minutes
Description: overview of Matomo premium features.