Course Code: mktgfunbspk
Duration: 6 hours
Course Outline:

Introduction

Overview of Marketing

  • Core concepts

Customer Satisfaction

  • Consumer buying
  • Customer Relationship Management (CRM)

Marketing Environment Analysis

  • Macro environment analysis
  • SWOT analysis
  • Case studies

Marketing Strategy

  • 3C - Company, Customer, and Competition
  • Case studies

Common Sales Skills

  • Case studies

The 4Ps of Marketing Mix

  • Product
    • Brand and trademark
  • Price
  • Place
  • Promotion

Summary